The rapid availability of effective COVID-19 vaccines is a good thing, and the government has launched a nationwide campaign to promote vaccination. But will that campaign work? Florian Heine, researcher at Tilburg University, believes it will, provided the government communicates moral dimensions to greater effect. In addition, the RIVM (the Dutch national institute for public health and the environment) should move to attune its communication more closely to the demographic most likely to refuse.
Please follow and like us: