The Nobel-winning psychologist on applying his ideas to organisations, why we’re not equipped to grasp the spread of a virus, and the massive disruption that’s just round the corner
Daniel Kahneman, 87, was awarded the Nobel prize in economics in 2002 for his work on the psychology of judgment and decision-making. His first book, Thinking, Fast and Slow, a worldwide bestseller, set out his revolutionary ideas about human error and bias and how those traits might be recognised and mitigated. A new book, Noise: A Flaw in Human Judgment, written with Olivier Sibony and Cass R Sunstein, applies those ideas to organisations. This interview took place last week by Zoom with Kahneman at his home in New York.
I guess the pandemic is quite a good place to start. In one way it has been the biggest ever hour-by-hour experiment in global political decision-making. Do you think it’s a watershed moment in the understanding that we need to “listen to science”?
Yes and no, because clearly, not listening to science is bad. On the other hand, it took science quite a while to get its act together.
When linear people are faced with exponential change, they’re not going to be able to adapt very easily